Apple’s mixed-reality headset, dubbed the “Reality Pro,” is slated for a public release at WWDC23 this June, but the device has already become one of the most polarizing products for the company.
At a recent private event, Apple showcased how far they had come with the AR/VR headset, according to Bloomberg’s Mark Gurman.
However, recent reports have suggested that the company may be looking to postpone the release of the Reality Pro headset, adding fuel to the rumors of internal issues.
The mixed reality headset is meant to be Apple’s foray into rather untrodden grounds – and the company’s officials are not rather optimistic about its release.
Analysts are worried about several aspects of the device, predicting that it could face problems similar to Meta’s advents.
With an expected price of $3,000, the mixed-reality headset has already been subject to a lot of criticism.
Apple’s vision with the mixed-reality headset is still very much still up in the air.
At the same time, recent developments have made the event even more confusing – despite the WWDC23 invite making slight indications of the VR/AR headset’s announcement.
Interestingly, both the iPhone and Apple Watch were doomed for failure when they were first announced.
Between all the curveballs leading up to the event, a very clear picture of the headset has already been formed – a carbon fiber housing resembling a pair of ski goggles, two 4K displays, a digital crown to go in and out of VR, an external battery pack that sits in your pocket, and Apple’s “most advanced and powerful chips.”
Zooming out: Apple’s mixed reality headset will prove critical not only for the company but the future of the VR industry as well.
Cook famously referred to Google’s AR glasses as “not a smart move,” but has since then evolved in his thinking.
Apple’s vision of a premium AR/VR headset could very well shape the industry, just like how they got people to splurge upwards of $1,000 on smartphones.