Knowing the best time to post on TikTok or any social media platform can vastly improve your views and engagement, and might even result in you making significantly more money. While this may sound simple, finding the perfect posting time can take years, unless you consider certain points. Continue reading to learn how you can maximize your reach on TikTok.
Illustration: Akul Kumar/The Lamen
With over 1 billion active users, TikTok is one of the biggest social media platforms, and it only keeps growing. While you might want to gain a large audience as soon as you start posting, you might want to learn certain tricks to get the most exposure, especially the best times to post on TikTok.
TikTok has a large global audience, and as such its content is discoverable in any region at any time. Despite such an algorithm, you might want to look into why posting times matter, and how you can maximize your exposure on TikTok by posting at just the right times.
If you are familiar with TikTok, you would probably know that its “For You” section is the holy grail when it comes to consuming new content. What you might not know is that it is much more important for creators and brands.
The For You section shows you an endless stream of videos picked by TikTok’s algorithm, similar to what you get on Instagram’s Reels. This is based on your past interaction with the app. Videos that appear in this section gain wider exposure and yes, more views.
Videos that receive more likes, shares, comments, or engagements, in short, have a greater chance of being featured in the For You section. This is where posting time comes in.
As TikTok’s algorithm decides whether to push a video based on its engagement, views, and watch time, it is best to post it at a time when the users are more likely to interact with it. For example, your audience is more likely to be checking TikTok at 4 pm in the afternoon rather than at 2 am at night
According to a study conducted by Influencer Marketing Hub which involved results from over 100,000 posts, there are certain posting times that get greater exposure. These times are different for each day but were shown to get the best engagement rates.
These times are all expressed in EST and are based on engagement rates. Tuesdays, Thursdays, and Fridays were found to be the best days to post.
The first step to picking the best posting time on TikTok is to familiarize yourself with your audience. Establishing where the majority of your followers are located allows you to maximize exposure. To gain these statistics, you need access to your analytics, which are available only on a Pro account. Thankfully, it’s totally free to have a Professional TikTok account.
Here’s how you switch to a Pro account on TikTok:
Once the account has been switched over to a Pro account, you will be able to gain access to your analytics.
Analytics will show you how many followers you have, the gender split, and the top territories your followers come from. Once you have figured out the region where your content is viewed the most, move on to the next step: determine what time your audience is awake.
TikTok doesn’t come with any scheduling functionality. As such, you must build a solid content schedule to cover your top territories. You can do this by selecting a 4-hour time window, and posting content on different hours across that time window for some time.
After some time, check your analytics to know which posting time gets you the most exposure, and simply stick to it.