THE 2023 IMAC WILL FEATURE THE NEW M3 CHIP

Apple last updated the iMac back in April 2021, with the highlight being a sleeker enclosure, and more importantly, in-house silicon in the form of the M1. According to a new report from Bloomberg’s Mark Gurman, the company is preparing to launch its next range of laptops and desktops – including a new iMac.

According to Mark Gurman, the new iMac is in the advanced “engineering validation testing” stage of development, although the device is not expected to go under mass production for at least three months.

While the upcoming Mac Pro update is expected to feature the M2 Ultra, Apple is reportedly developing the next iMac to run on the M3 chipset – possibly the first device showcasing the third generation of their desktop-class silicon.

In addition to the new iMac, Gurman also reported that the company is also gearing up to launch a new 15-inch MacBook Air, along with an updated 12-inch MacBook Air.

While the M3 is also expected to serve as the brain for the OLED iPad Pro, the tablets are not due until 2024, and will also reportedly feature a price bump.

In accordance with previous Apple events, it makes sense that the company would release the M3 chip at WWDC 2023, followed by an M3 iMac, along with M3 Pro and Max-based MacBook Pros, perhaps even a Mac Mini down the line.

Besides the new chipset, there’s reportedly not much different about the iMac. Apple replaced the 21-inch Intel-based model from 2019 with a 24-inch version with the M1 chip, an ultra-slim chassis, and fewer bezels.