The announcement of ChatGPT by OpenAI triggered a “code red” at Google in just a couple of weeks. It’s been a few months since then, and Google is now looking to make some radical changes to win the AI race — by building a new search engine.
The first serious threat to Google’s search engine in years, Microsoft’s new AI-powered Bing has quickly made the industry shift its focus to improving search and workflow with these large language models (LLMs).
According to a new report from the New York Times, Google is speeding ahead to build a new search engine powered by AI chatbot technology, while adding an array of AI features to the existing one.
According to the report, these developments have been a result of Google’s fear of missing out on a large revenue source.
These developments come as a result of the Samsung scare back in early March — when the company was considering replacing Google with Microsoft’s Bing as the default search engine on their devices.
Google may have been reluctant in deploying the new search engine technology, especially since the chatbot is not the best way to serve users digital ads.
Big tech companies continue to release AI-infused products – even if they come with their own range of consequences of privacy concerns, hate speech, and the simple fact that they may spew nonsense.
People have varying beliefs about Google’s rollout of AI products – with some finding it too slow, others just hasty. However, the industry is surely undergoing rapid turbulence – without indication of who comes out on top.